| Management -
Optional of Part B - Main Examination of Civil Services Exam |
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The candidate
should make a study of the concept and development of management as science and
art drawing upon the contributions of leading thinkers of management and apply
the concepts to the real life of government and business decision making keeping
in view the changes in the strategic and operative environment.
PAPER
– I
1.
Managerial Function and
Process:
Concept
and Foundations of Management, Evolution of Management Thoughts; Managerial
Functions – Planning, Organizing, Controlling; Decision making; Role of
Manager, Managerial skills; Entrepreneurship; Management of innovation; Managing
in a global environment, Flexible Systems Management; Social responsibility and
managerial ethics; Process and customer orientation; Managerial processes on
direct and indirect value chain.
2.
Organisational Behaviour
and Design:
Conceptual
model of organization behaviour; The individual processes – personality,
values and attitude, perception, motivation, learning and reinforcement, work
stress and stress management; The dynamics of organization behaviour – power
and politics, conflict and negotiation, leadership process and styles,
communication; The Organizational Processes - decision making, job design;
Classical, Neoclassical and Contingency approaches to organizational design;
Organizational theory and design - organizational culture, managing cultural
diversity, learning organization; organizational change and development; Knowledge
Based Enterprise – systems and processes; Networked and virtual organizations.
3.
Human Resource Management:
HR challenges; HRM functions; The
future challenges of HRM; Strategic Management of human resources; Human
resource planning; Job analysis; Job evaluation; Recruitment and selection;
Training and development; Promotion and transfer; Performance management;
Compensation management and benefits; Employee morale and productivity;
Management of organizational climate and Industrial relations; Human resources
accounting and audit; Human resource information system; International human
resource management.
Financial accounting – concept, importance and scope, generally accepted
accounting principles, preparation of financial statements with special
reference to analysis of a balance sheet and measurement of business income,
inventory valuation and depreciation, financial statement analysis, fund flow
analysis, the statement of cash flows; Management accounting – concept, need,
importance and scope; Cost accounting – records and processes, cost ledger and
control accounts, reconciliation and integration between financial and cost
accounts; Overhead cost and control, Job and process costing, Budget and
budgetary control, Performance budgeting, Zero-base budgeting, relevant costing
and costing for decision-making, standard costing and variance analysis,
marginal costing and absorption costing.
5.
Financial Management:
Goals
of finance function; Concepts of value and return; Valuation of bonds and
shares; Management of working capital: Estimation and financing; Management of
cash, receivables, inventory and current liabilities; Cost of capital; Capital
budgeting; Financial and operating leverage; Design of capital structure:
theories and practices; Shareholder value creation: dividend policy, corporate
financial policy and strategy, management of corporate distress and
restructuring strategy; Capital and money markets: institutions and instruments;
Leasing, hire purchase and venture capital; Regulation of capital market; Risk
and return: portfolio theory; CAPM; APT; Financial derivatives: option, futures,
swap; Recent reforms in financial sector.
6.
Marketing Management:
Concept,
evolution and scope; Marketing strategy formulation and components of marketing
plan; Segmenting and targeting the market; Positioning and differentiating the
market offering; Analyzing competition; Analyzing consumer markets; Industrial
buyer behaviour; Market research; Product strategy; Pricing strategies;
Designing and managing Marketing channels; Integrated marketing communications;
Building customer satisfaction, Value and retention; Services and non-profit
marketing; Ethics in marketing; Consumer protection; Internet marketing; Retail
management; Customer relationship management; Concept of holistic marketing.
PAPER – II
1.
Quantitative Techniques in Decision Making:
Descriptive statistics – tabular,
graphical and numerical methods, introduction to probability, discrete and
continuous probability distributions, inferential statistics-sampling
distributions, central limit theorem, hypothesis testing for differences between
means and proportions, inference about population variances, Chi-square and
ANOVA, simple correlation and regression, time series and forecasting, decision
theory, index numbers; Linear programming – problem formulation, simplex
method and graphical solution, sensitivity analysis.
2.
Production and Operations Management:
Fundamentals of operations management;
Organizing for production; Aggregate production planning, capacity planning,
plant design: process planning, plant size and scale of operations, Management
of facilities; Line balancing; Equipment replacement and maintenance; Production
control; Supply chain management - vendor evaluation and audit; Quality
management; Statistical process control, Six Sigma; Flexibility and agility in
manufacturing systems; World class manufacturing; Project management concepts,
R&D management, Management of service operations; Role and importance of
materials management, value analysis, make or buy decision; Inventory control,
MRP; Waste management.
3.
Management Information System:
Conceptual foundations of information
systems; Information theory; Information resource management; Types of
information systems; Systems development - Overview of systems and design;
System development management life-cycle, Designing for online and distributed
environments; Implementation and control of project; Trends in information
technology; Managing data resources - Organising data; DSS and RDBMS; Enterprise
Resource Planning (ERP), Expert systems, e-Business architecture, e-Governance;
Information systems planning, Flexibility in information systems; User
involvement; Evaluation of information systems.
4.
Government Business Interface:
State participation in business, Interaction between Government, Business
and different Chambers of Commerce and Industry in India; Government’s policy
with regard to Small Scale Industries; Government clearances for establishing a
new enterprise; Public Distribution System; Government control over price and
distribution; Consumer Protection Act (CPA) and The Role of voluntary
organizations in protecting consumers’ rights; New Industrial Policy of the
Government: liberalization, deregulation and privatisation; Indian planning
system; Government policy concerning development of Backward areas/regions; The
Responsibilities of the business as well as the Government to protect the
environment; Corporate Governance; Cyber Laws.
5.
Strategic Management:
Business policy as a
field of study; Nature and scope of strategic
management, Strategic intent, vision, objectives and policies; Process of
strategic planning and implementation; Environmental analysis and internal
analysis; SWOT analysis; Tools and techniques for strategic analysis - Impact
matrix: The experience curve, BCG matrix, GEC mode, Industry analysis, Concept
of value chain; Strategic profile of a firm; Framework for analysing
competition; Competitive advantage of a firm; Generic competitive strategies;
Growth strategies – expansion, integration and diversification; Concept of
core competence, Strategic flexibility; Reinventing
strategy; Strategy and structure; Chief Executive and Board; Turnaround
management; Management of strategic change; Strategic alliances, Mergers and
Acquisitions; Strategy and
corporate evolution in the Indian context.
6.
International Business:
International
Business Environment: Changing composition of trade in goods and services;
India’s Foreign Trade: Policy and trends; Financing of International trade;
Regional Economic Cooperation; FTAs; Internationalisation of
service firms; International production; Operation Management in
International companies; International Taxation; Global competitiveness and
technological developments; Global e-Business; Designing global organisational
structure and control; Multicultural management; Global business strategy;
Global marketing strategies; Export Management; Export- Import procedures; Joint
Ventures; Foreign Investment: Foreign direct investment and foreign portfolio
investment; Cross-border Mergers and Acquisitions; Foreign Exchange Risk
Exposure Management; World Financial Markets and International Banking; External
Debt Management; Country Risk Analysis.